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Generated text can also be harder to detect than faked video or audio. 'You can generate persuasive propaganda, even if you're not entirely fluent in English, or even if you don't know the idioms of your target community,' Goldstein said. What's more, researchers have found AI-created content can be really convincing. They can generate news articles, essays, Twitter posts and conversations that sound like they were written by real people. These tools are trained to identify patterns in language by ingesting vast swaths of text from the internet. Marcus and others watching the rapid release of AI to the public are particularly concerned about a new set of tools that create text - the technology that powers Bing, ChatGPT and Bard, the new chatbot Google released this week. And not just one story like this, which a human could write, but thousands or millions or billions, because you can automate these things.' Text from AIs will be harder to spot than pictures and video 'That may be complete with data, fake references to studies that haven't even existed before. and use this to make unimaginable amounts of really plausible, almost terrifying misinformation that the average person is not going to recognize as misinformation,' Marcus said. 'A bad actor can take one of these tools. Technology We asked the new AI to do some simple rocket science. 'You put in a script and it realistically moves the mouth around and moves the eyes around and makes you shrug. 'I gave it a minute of me talking about some unrelated topic like cheese and then pasted the speech in and it generated the sound file.'įinally, he fed that audio and a photo of himself into another AI app. Next, he turned to a tool that can clone a voice from a short audio clip. 'I said, 'Write a script that Ethan Mollick would say about entrepreneurship,' and it did a pretty good job,' he said. Mollick started with ChatGPT, the chatbot from OpenAI that exploded in popularity when it debuted in November and has kicked off a race among tech companies to launch generative AI. He now requires his students to use AI and chronicles his own experiments on his social media feeds and newsletter. 'I've stumbled into being a AI whisperer,' Mollick said, laughing.

Lately he's gotten deeply into a new set of AI-powered tools that anyone can now use to create highly plausible images, text, audio and video - from chatbots like OpenAI's ChatGPT and Microsoft's Bing to image generators like DALL-E and Midjourney. Mollick teaches would-be entrepreneurs and executives about innovation. Technology Microsoft revamps Bing search engine to use artificial intelligence

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